Perhaps those are the reasons I’m thinking of milestones (and cup cakes).
Milestones are not the end of your journey… they share with you how you are progressing along the way.
To give you an idea that you ARE getting somewhere you want to go, even if you’re not there yet.
Instead of talking about the destination, this week focus on the next milestone on your inside sales journey. Once you get there make sure you have everything you need to make it to the NEXT milestone… and so on… and so on…
As for cup cakes they are yummy and make the journey sweeter!