Rather they are choosing something “instead” of a task they don’t want to do…
> crafting an email response instead of calling
> talking with a customer instead of prospecting
> asking someone else’s advice instead of taking action on the first solution
This may be true in your life outside of sales as well…
> laundry instead of cleaning the bathroom
> soup instead of the salad
> weight training instead of cardio
Today I want you to put your priorities in line – most important at the top. Don’t allow yourself an instead – tackle what is important.
In the end, instead is really an EXCUSE.