“Hey Lynn, Where do great inside sales ideas come from?” is a question that I hear over and over again from people who lead and manage inside sales teams.
There are three distinct answers depending on the conversation.
First and most frequently given = OUTSIDE the world of sales.
> many of my ideas are inspired by people who wouldn’t think of themselves as “sales experts.” Last year I answered the question who are the 18 people who inspire you? and 14 of them are outside of sales.
Secondly – from inside sales experts.
> there are a lot of people out there you can learn from and take kernels of what they say to come up with the next great inside sales idea for your team.
One of my personal go-to sources for inside sales inspiration is Trish Bertuzzi of the Bridge Group check out her blog or the Inside Sales Experts LinkedIn group she created.
Third – is information on a specific sales topic then translated so it works using inside sales tactics.
> Alice Kemper, Debbie Mrazek, Janice Mars, Lisa Magnuson, Nancy Bleeke, and Shawn Karol Sandy come immediately to mind. Along with Anthony Iannarino, Jeb Blount, Jim Keenan, Seth Godin, and Tim Ohai.
Let me know where YOUR great inside sales ideas come! I’d love to add to my list.
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