why is listening the most important sales skill?
The next 15 minutes were a great discussion around communication that got us to the answer. Here is the condensed version:
> Listening allows us to hear what is important to our prospects and customers.
> Hearing what is important gives us insight and understanding into their world.
> Sharing our understanding is what begins building trust.
> Trust is required before they will listen to our ideas, solutions, etc.
Maybe my graphic should be a circle instead of an upward arrow…