Talk Tracks include:
> Opening Statements
> Questions to qualify they are a good prospect, uncover opportunities, dig into requirements
> How you’ll handle objections
> Setting up your next conversation
What you are going to say needs to constantly be viewed from the perspective of capturing your prospect’s attention.
Talk track begin our conversations with value propositions.
They allow us to engage our prospects and customers by asking questions and listening to their answers.
You also need to plan for how you’ll handle objections.
Plus a plan to close for the next logical step the prospect needs to take.
Closing out by setting up your next conversation.
George Clooney said, “It’s possible for me to make a bad movie out of a good script, but I can’t make a good movie from a bad script.”
My sales translation is that “It’s possible to have an ineffective sales conversation out of a good script, but I’ll never have a good sales conversation with a bad talk track.”
Take the time to create your talk tracks and have effective sales conversations.