I do believe that Walt Whitman was right!
Yet how we convey a message in sales is probably more important than what we are saying.
Instead of tooting your own horn to share what you do… share what you’ve done!
Tell Stories about actual customers, using actual results.
> Saving someone $8,903 on a project
> Decreasing time from a full day down to 30 minutes
> 19% increase in sales the six months after they work with us
step 1 ask your existing customers for THEIR stories about working together
step 2 practice telling stories
Then you’ll be sharing what you do without sounding like it is bragging.
photo courtsey of © Ed Isaacs | Dreamstime