Are you tooting your own horn?

“If you done it, it ain’t bragging.” ~ Walt Whitman

I do believe that Walt Whitman was right!

Yet how we convey a message in sales is probably more important than what we are saying.

Instead of tooting your own horn to share what you do… share what you’ve done!

Tell Stories about actual customers, using actual results.
> Saving someone $8,903 on a project
> Decreasing time from a full day down to 30 minutes
> 19% increase in sales the six months after they work with us

Sound difficult?

step 1 ask your existing customers for THEIR stories about working together

step 2 practice telling stories

Then you’ll be sharing what you do without sounding like it is bragging.

photo courtsey of © Ed Isaacs | Dreamstime

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