I’ll look at that later = NEVER

One of the participants in my Create your DREAM territory program, Derrick Tolbert, and I were discussing why it is so important to craft an email message that is about a priority your prospect has NOW and is compelling enough to get them to act immediately.

When he commented

“if they say, I’ll look at that later – it really means NEVER.”

Priority: make sure your message is all about them and all about what is most likely to be a problem they want to fix RIGHT NOW. Of course you can’t be 100% sure about this but you do need to know what issues your prospects are facing and talk directly to those points.

Compelling: ensure there is a reason for them to respond, the email is your movie trailer – it doesn’t give away the plot or funniest parts, rather it makes them want to go to the movie.

Easy: ask them to take an action that is easy to say yes to! If you’re sending an email – “please hit reply” is easy to say yes to. “3 minutes” is an easy time commitment to make. Make saying yes, easy for your prospect.

Review your prospecting email:
> subject line
> greeting
> 1st sentence

and ask “would I read this”

THEN read your entire email and ask “would I respond to this”?