If you haven’t created an ideal customer profile for yourself, here are my three tips to keep in mind as you’re defining it for yourself!
#1 – it is only partially about your company’s ideal customer – the other part is about who YOU the salesperson work best with.
#2 – don’t forget to include $$$; what revenue or profit margin do they need to generate for you?
#3 – these are the people and companies who will make you the most money with the least amount of effort!
Have you answered: do they buy what we sell? do they need what we do? do they have money to spend?
Side note, I was onsite doing training for a client last week and have to admit it was an ‘oh my’ surprise as I was going through my desk calendar. It isn’t that I didn’t know about the quote… more that I had completely forgotten it would magically appear last Wednesday.