All About Lager “Technical Selling”

  Lager ; is produced with bottom fermenting yeast, at colder fermentation temperatures; creating a crisper tasting product.

This reminds me of…

Technical Selling

Where relationship selling is talked about as an “art”, technical selling is more of a “science”.

Here the service from the salesperson has a deep foundation in what the specifics of their product will do for the client. They have a rock solid knowledge of their industry and how customers use their products.

Now some article links for the technical salesperson.

If You Haven’t Mastered the Complex Sale Yet, Check This Out

and the next piece of that puzzle

Part II: If You Haven’t Mastered the Complex Sale …

7 Habits Of Highly Technical Salesmanship

Sales Engineer Reading List from John Care co-Author of Mastering Technical Selling

How to Become THE Go-To SE

Tell to Sell White Papers Boost Tech Product Sales

SEs Unique Value