Lager ; is produced with bottom fermenting yeast, at colder fermentation temperatures; creating a crisper tasting product.
This reminds me of…
Where relationship selling is talked about as an “art”, technical selling is more of a “science”.
Here the service from the salesperson has a deep foundation in what the specifics of their product will do for the client. They have a rock solid knowledge of their industry and how customers use their products.
Now some article links for the technical salesperson.
and the next piece of that puzzle