Sales reps grapple with the reality that it is increasingly difficult to capture new customers who don’t have the brain power, time, or money to consider new vendors.
Without seeing a clear difference from their current supplier, skeptical prospects ask why change?
With your product and service information readily available on the internet, salespeople who only talk about your company are seen as time wasters.
It’s time to change that! Your quota attainment hinges on resetting both the prospects’ perceptions and their buying behavior.