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What is a softening statement? (whiteboard video)

http://www.youtube.com/watch?v=P5LhLLAEucM Softening statements at the beginning of a question help make direct questions easier for the prospect or customer to hear and answer. They are designed to blunt the edge, take the harshness out, ensure the prospect or customer isn’t…

Who’s the decision maker? (whiteboard video)

Who’s the decision maker? A great thing to know in sales, but the wrong question to ask. http://www.youtube.com/watch?v=bpgqQMwZYww Most business decisions are NOT made in a vacuum with one person, in their spacesuit, acting independently of what is going on…

What is a conversation? (whiteboard video)

What is a conversation? The UpYourTeleSales definition of a conversation is “an exchange of ideas between two people.” http://www.youtube.com/watch?v=2FPwzSDiW_o This is different from a PRESENTATION – where you are talking to an audience… even if there are only two of…

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