psssst – you’re not selling products and services in your opening statement.
You’re selling the person on the other end of the phone on the IDEA OF HAVING A CONVERSATION… RIGHT NOW.
That means you must capture their attention, getting them to stop working on what their brain was focused on as they answered the phone.
Once they are paying attention, they have to believe this conversation is more important right now – than whatever they were doing before hand.
THAT is a tough job.
THAT is why salespeople fail to have conversations, even when a human being answers the phone.
THAT is why you have to craft your opening focused on THEIR priorities not your own.
photo courtsey of © Denis Raev | Dreamstime Stock Photos
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