I work with entrepreneurs to help grow their companies – and my version of this is, “I can’t be more invested in your business than you are.”
I have actually put more time and money into some people’s businesses than they have! That’s crazy!
Sometimes I fall in love with a business idea or product… but I cannot let my excitement/vision overshadow theirs or I’ll end up disappointed most of the time.
I imagine it’s similar in sales: you know your product could do amazing things for them, but you can’t throw unlimited time and energy at their vision… they need to make the first moves and be the driving force and finances behind each decision.
If they can’t, it’s time to move on….
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