In my coaching world a SHOULD is typically something that someone else told my client was important (perhaps a guru or book or friend or parent or spouse… you get the idea), yet it isn’t actually important to them!
LinkedIn has been on my should list for a while.
Not from a research perspective -> like most salespeople I use it to understand my prospects more deeply
Not from a profile perspective -> I know people Google me, just like I Google them, and I keep my profile up to date and interesting
Not from an update perspective -> I share what I believe to be relevant information, tips, and advice
My LinkedIn SHOULD is about making my connections personal. Giving everyone in my network some love.
Today that should became a WILL – I will spend two, 1-hour blocks of time every week actually connecting with my connections.
What is your LinkedIn SHOULD? How will you either let it go or turn it into a WILL?
to entice you to check out LinkedIn click to check out articles Lynn Hidy has published there!