Because in a world where we continually tout the idea of being customer facing, 12 month end pushes makes that idea into a fallacy.
week 1 – find out your customer’s time frame…
week 2 – make sure you’re forecasting based on when THEIR need…
week 3 – always focus on your customer’s requirement…
week 4 – CLOSE IT – what can we do to bring that in this week?
The salespeople on your team aren’t going to believe you care about the customer – they will believe you care about this month’s numbers over everything else.
Be careful what you push for.
image courtesy of © Lyn Baxter | Dreamstime