This picture was taken 20 years ago today – when my favorite holiday also became my wedding day! Which brings us to our question of the day…
Is the experience SPOOKtacular?
In my world SPOOKtacular is good thing – it’s the Halloween version of spectacular!
In today’s business world – satisfied ISN’T good enough, you’re prospects need to see working with you as being spectacular or there certainly isn’t any reason to change.
Change is difficult – therefore moving from whatever they do now, to do business with you needs to be MORE than worth the pain that they know it will be (notice I say ‘they KNOW it will be’ not that it ‘might be’).
- make sure your costume is complete
- the directions to the party are easy to follow
- you’re ready when the guests arrive
- there is lots of candy to go around
- when they leave, they’re smiling
- 20 years later… people still tell you how much fun they had