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10 (+ 50) Ideas that Grow Front Line Revenues

I was privileged to present with Lori Richardson of Score More Sales at B2B Camp in Boston Saturday. It was an idea generating session where we brought ideas and then the participants shared their follow up thoughts, tangent ideas, and twists.

You can check out her list of FIFTY ideas in her blog post from Monday, here is my list of 10 (in no particular order):

  1. Create your ideal customer profile THEN develop a way you will ‘hear’ those characteristics when you’re on the phone with them.
  2. Write a recommendation for your clients after an engagement – what did you enjoy about working with them?
  3. Have a clearly defined prospecting methodology that maps out a ‘touch’ every 4 to 7 days over a month for your top prospects… then do it – consistently.
  4. When you talk with people always talk about what you DO for them…. not what you do.
  5. Read something that will help your target market monthly – then share your top insights about it with them (need an example? Check out @actionablebooks).
  6. Collaborate – who can make what you offer even BETTER for your prospects and customers?
  7. Are you delivering content to attract the people who make decisions to buy what you’re selling OR the people who use what you sell? (you need to do both)
  8. Do at least one thing DAILY that you can directly tie to one of your BIG goals… which means that you have to have a BIG goal that you are working toward!
  9. Before you call a prospect OR customer – know how the conversation will HELP them, and make sure you use language that talks about that result.
  10. Make sure you pick ONE thing you commit to doing that you learn today before the week is over and another before the month is over.

When is the last time you brainstormed with your teammates to come up with ideas of your own? Have everyone bring lunch and try it this week – you’ll be shocked at how many ideas come up.

Safety Tip = don’t evaluate the ideas just write them all down! Then you can each pick the one that will work for you… that day – week – month – moment in your career.

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