Do you have a profile of what your perfect customer looks like? Sounds like on the phone? How they purchase what you sell? What their corporate structure set up is?
No you don’t? Well that’s ok. WAIT, no it isn’t – it’s not OK.
How will you know you’ve found
~ the perfect customer ~
if you don’t know what they look like?
In telesales many times there is a belief that smiling and dialing will get you what you’re looking for. While that may be true, how will you know you found it, when you don’t know what it is?
Read more about it in Issue 5: Dog Daze Edition